Calm. Direct. Names over roles.
The agent says what it did, names who it helped, and shows the number. Active over passive. Sentence case everywhere. No emoji. No exclamation points.
Before and after, from the product.
Every pair is real. Deal another hand to see the voice hold up across surfaces.
Write like this. Never that.
- “Auto-matched 14 of 17 shifts overnight.”
- “Maya hits her 2-year on Sunday.”
- “Drafted by Cadence · ready for your review.”
- “Three things need you today.”
- “🎉 Great news!! Your shifts are filled!”
- “A worker has reached an employment milestone.”
- “Powered by our advanced AI system.”
- “You have multiple pending action items.”
SENTENCE CASE EVERYWHERE · NO EMOJI · NO EXCLAMATION POINTS · ACTIVE VOICE
Names over roles: “Maya,” not “a worker.” Numbers over adjectives: “14 of 17,” not “most.” Say “workers,” never “resources.” Say “remove,” never “delete,” for people. Compliance failures on our shifts are our problem — say so plainly.
Three voices, strict jobs.
Headlines, hero numbers, the italic brand line. If Fraunces is talking, it matters.
Body, labels, helper text. Calm, plain, contraction-friendly.
Times, money, counts, statuses. If it's a number the operator acts on, it's mono.